Marc Daniels is a serious rider and the founder of Isaora, a new, high-end snowboard-inspired apparel line we promise you'll love. What makes Isaora stand head and shoulders above the rest of the gear out there? Well, the designs aren't predicated on an anti-establishment, counter-culture belief, but rather on an elevated aesthetic. (Just because a person loves to snowboard doesn't mean he should have to dress like a 15-year-old punk to do it, does it? Marc answers with an emphatic no.) Teaming up with designer Ricky Hendry (who's designed for Calvin Klein, Ralph Lauren, and Theory), the two have created the first line to allow stylish urbanites to hit the slopes with sartorial pride. Below, Marc offers us the 10 things that are inspiring him right now.